Many people in the modern world compare word of mouth with internet marketing. This fact can be applied for the chiropractors as well. These two marketing methods have the potential to deliver effective results to any type of business, but what is the best out of them? We have been using word of mouth marketing for hundreds of years. However, the trend has changed recently along with the development of technology. A large percentage of the modern world population has access to the World Wide Web and we can think of replacing word of mouth marketing with internet marketing.
Internet marketing for chiropractors
Chiropractors in the modern world can seek the assistance of a wide range of Internet marketing methods. They include search engine optimization, public speaking engagements, web development, paid advertising and event marketing. From the recent studies, it has been identified that many people tend to go online when they are in need of something. Chiropractors can get the best out of this trend and use Internet marketing in order to tap that potential customer group.
Word of mouth marketing for chiropractors
Word of mouth can simply be defined as the oldest marketing method available out there. It can also be considered as a powerful form of marketing. One of your friends discover an excellent chiropractor who helps him to recover from whiplash. Then your friend comes to you and tell that the same chiropractor would be able to help you with fixing your back pain. Then you will think of paying a visit to the chiropractor and see since you trust the words of your friend. This fact clearly shows the powerfulness of word of mouth marketing. Referrals from your old patients are the best patients.
Benefits of word of mouth marketing over internet marketing
Word of mouth marketing is associated with many advantages when it is compared to internet marketing. They include:
- Cost effectiveness.
Word of mouth can further be divided into two main categories as word of mouth referral and direct referral. Direct referral takes place when someone gives your business card/contact information to a friend and that person comes to see you immediately. On the other hand, word of mouth referral takes place when a patient comes to see you after trusting the words of one of his friends or family members. The patients have been convinced by their friends and they believe that you have the ability to help them with their illnesses. You have done an excellent job in helping someone to get rid of an illness and that person recommends you to his friends because of that reason. They will keep on educating the public for the next few years and this could benefit you in the long run. They will never ask money from you for promoting you to others. Therefore, word of mouth marketing is known as the most cost effective marketing method available out there for the chiropractors.
If you are a chiropractor and planning to seek the assistance of word of mouth marketing, you need to have the ultimate goal of converting your patients into active evangelists that will create direct referrals. Or else, you need to think about converting the patients into passive evangelists who can educate fellow people in the networks and expand the name recognition of you. You will not be able to convert all your patients into evangelists. When it comes to reality, you will only be able to convert a few percentage of your patients into active evangelists. If you want to increase the chance of creating evangelists, you need to provide an exceptional care to all your patients along with tangible results. Then you need to train your staff members with best practices and create a memorable office environment for the patients. An effective evangelist has the ability to tell a compelling story about how you helped them to get rid of an illness that you have been struggling with for the past few years. In addition, they have the ability to differentiate you from other chiropractors and explain the reasons why you are so remarkable.
Benefits of Internet marketing over word of mouth marketing
Internet marketing can also be considered as the next level of marketing. The popularity of this marketing method is increasing on a daily basis along with the technological development. Search engine optimization holds a prominent place behind Internet marketing. When someone wants to find a chiropractor in their area, they will look it up on the Internet. If your website is optimized, they will come across your website and tend to seek your assistance at the end of the day. It has been identified that over 90% of people use search engines in order to look for a chiropractor in their area. They prefer to go for the links that are located in the first page of search engine results. That’s why it is extremely important to pay special attention towards your SEO efforts and get the website into the first search results page of leading search engines. When you are optimizing the website, you need to think about linking your service location as well. Then you have higher chances of getting more patients from your local area. You should also have a mobile friendly website because many people in the modern world use their smartphones to look up for the things that they want. Mobile web surfers are not in a position to wait a long period of time to download a web page. If you have a dedicated mobile page, you will be able to impress those people and get them to your business without any hassle.
Chiropractors can promote their business to potential internet users via social media networks as well. It is an effective method available out there to engage with your current patients. You can post videos about your business on YouTube and optimize them accordingly to get the best out of available technology.
I am personally a huge advocate of marketing my practice in an internet. Internet marketing provides a greater opportunity to market your practice versus just relying on your old patient talking to friends, family and coworkers. A combination of both will most likely bring you the best results. Good luck.