Local SEO and Flow of New Chiropractic Patients
Mastering local chiropractic SEO is a cornerstone to the success of your office survival during these rapid internet changes. If your chiropractic blog is not ranking in local search results, you are quite simply losing exposure to your new potential patients who are looking for your services. Still need proof to make the business case for investing in local SEO? Google found that 18 percent of local mobile searches lead to a sale within one day. As impressive as that number is, there’s more: Sixty percent of consumers rely on local information in ads and 50 percent of mobile users prefer a browser over an app. It means your new potential chiropractic patients are conducting local searches from their smartphones, and they want your business and location information to show up in their results. If your blog is not found on their phones your chiropractic office simply does not exist.
When you learn about a new SEO tool or tactic, do you jump on board quickly and try the DIY approach? Do you devote time and resources to following through on your idea, regardless of whether other SEO efforts or search engine marketing campaigns suffer as a result? I’m a small business owner, too, and I know how easy it is to get distracted (and even overwhelmed) when it comes to SEO. But let’s step back for a minute. Let’s take a look at why there’s such a fuss about local SEO and—most importantly—why a big picture strategy is the best plan for long-term digital marketing success.
What’s all the Fuss About Local SEO and How it Might Impact Your Chiropractic Practice?
Precisely how important is local search for your chiropractic practice? In August 2015, BrightLocal conducted a survey and found local search to be the most powerful digital marketing channel available to local businesses. In the survey, local and organic searches generated the highest-quality leads, delivered more clicks and realized better RIO than other marketing channels. In chiropractic language that means that your cash paying patients are ready to spend on their hard earned dollars on your services. They are simply sick and tired of HMO managed care, taking pain pills and not getting anywhere. Chiropractic is no longer an alternative medical care it is mainstream. The era of chasing new patients is over it is a turn of new potential patients to look for you and be found.
How simple is staying on top of local SEO? It’s all about big picture strategy and understanding the evolution of local search. In other words, know what you’re doing with algorithms—or hire someone who does—and think about where that activity fits into the grand scheme of your digital marketing plan. Confused – CONTACT US
Strategies for Big Picture Success
How can your local search strategy adapt—better yet, thrive—with all the moving parts? It’s a bit sophisticated process but once done right the rewards are free new patients 24/7/365 even when you are asleep. You will be hunted by new patients and no longer a hunter. Local SEO is a dynamic platform that is changing when Google’s algorithm has been changed as well.
- Take the time to optimize your Google My Business listing.
- Ensure you’re active on social media channels and available to engage with customers and prospects.
- Add citations on your site.
- Solicit more positive reviews on Google My Business.
- Produce informative content for your blog and/or company page that is rich with local signals.
- Make sure your location pages are unique and your copy is clean.
- Keep your key brand information consistent across all channels.
- Know that mobile is the future. Take smartphones and consumer behavior into consideration when you’re defining a strategy.
- Get plenty of high quality links to your site.
If it’s overwhelming or if doing it correctly isn’t something you think you can handle, hire an expert who knows how to handle local chiropractic SEO. This is too important to your overall chiropractic business success to just get a little bit right.