Chiropractic Marketing with Periscope and Meerkat
I have been experimenting with Periscope and Meerkat the last couple of weeks. Meerkat and Periscope are very similar in their interface. Both apps are built for users to send live-streamed videos to followers assuming they have any. Those streams could show anything, such as a product demonstration, riding your bike, taking your dog for a walk, adjusting your chiropractic patient, answer health related questions. Possibilities for your mind’s imagination are endless here. In order for this app to work a user must have a twitter account which is being used as your login credentials.
Live streaming is anything but new; however, it’s recently jumped to the forefront of industry discussions, since the launch of Meerkat and Periscope. YouTube has long featured live-streaming options with Google Hang Outs, dedicated websites allow users to broadcast feeds, and now we have these 2 mobile apps.
Both apps are available on droid and apple platforms. My Galaxy Note 4 provided an awesome quality video for broadcasting. Both Apps worked without any glitches at all. I have broadcasted of me working on my digital files for my patients and playing loudly Drum and Bass music. On a way home I have broadcasted my drive with playing Massive Attack while driving. Both times over 30 people watched it without me saying a single word. One person even re tweeted my broadcast on his twitter account.
Difference Between Periscope and Meerkat
- Both apps can be used for LIVE events where you can tell people in advance that you want to live stream something. Assuming you have followers potential for a great broadcast can gain many new twitter followers. Patient education, adjusting your patients, talking about nutrition, subluxation, chiropractic or any other health related topic. I am personally planning to do one or talk a week about 30 – 60 minutes each on each platform. The goal is to answer as many questions as I can.
- On Periscope you can watch it again afterwards if you missed it live, but on Meerkat you have missed the moment and can’t watch it again. Also Periscope allows you to save your video stream to your mobile device. If it is informative video why not publish it on your YouTube Channel. Your time answering questions can gain you more followers on twitter and YouTube.
- If you want to have the camera in a good fixed position it then makes it hard for you to interact with the app or add comments of your own. In fact you can’t really interact with the comments unless you have an external keyboard because otherwise it will become shaky. The best way is to read the comments and answer them LIVE to your audience.
- It seems to be that Meerkat offers more interaction with viewers by allowing the host account to send comments of their own. Periscope didn’t seem to have this function. Periscope, however, has several other features that Meerkat was lacking.
- I like the fact that you can save your broadcast with Periscope and Meerkat has better audience. For some reason more people viewed my broadcast on Meerkat. Perhaps one day these 2 apps can join their forces together.
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