Chiropractic Email List and 3 Ways To Use Social Media to Increase It
By building chiropractic email list that’s full of quality prospects and potential new patients, you have the chance to augment your sales and boost your chiropractic brand. Your chiropractic email list is valuable which is why you should continually add contacts to it. Keep the collection process rolling by using social media channels to enhance your strategy.
On top of email being the preferred channel of marketing communications, email outranks social media in regards to the control you have over your message. This is because some sites filter the content users see. For example, less than 16% of your fans will see the content you publish on Facebook, that is why they want your hard earned money to be spent on advertising so more people can see your message or content. That’s why chiropractic list building is the most powerful activity you can do on social media platforms. In this blog post we are going to share remarkable techniques to grow your email list through social media. Enjoy!
1. Use the Facebook call to action button
In December 2014, Facebook introduced the call to action button, which resides on a page’s cover photo. There are seven call to action buttons that pages choose from including, “Sign Up,” “Shop Now,” “Contact Us,” and “Watch Video.” The only reason why I mentioned F.B. here is because Google Plus and Twitter do not have that option yet. But I am sure they will catch up.
When fans click your email sign up button, take them to a page that includes a short list of reasons why they should give you their email address. For example, you could say, “Get a Free Exam for signing up now,” or “Sign Up For Our Newsletter.”
2. Utilize Twitter’s Summary Cards
The Summary Card with Large Image features a large, full-width prominent image alongside a tweet. It is designed to give the reader a rich photo experience, and clicking on the image brings the user to your website. Here’s an example of a card for Burt Chiropractic.
The Summary Card is ideal for a variety of web content, including blog posts, news articles, product pages and business descriptions. With a title, description and a thumbnail image, the Card is designed to give viewers a preview of the content before clicking through to the featured website. If you regularly share content from your chiropractic blog using twitter, this card is a must-have.
Title: 70 characters
Description: 200 characters
Image: at least 120×120 pixels and no more than 1MB
3. Post compelling photos on Instagram
In terms of chiropractic email marketing, Instagram can be leveraged in a number of ways. You could:
- Post a photo of an item that is discounted exclusively for your email newsletter subscribers.
- Upload a video highlighting the benefits of signing up for your email newsletter.
- Post a picture or video that details your exclusive email content.
There are two options on Instagram regarding link posting: You can either copy and paste your link onto your actual photo, or include it in your bio.
Integrating Chiropractic Email with Social Media Can Produce Results
Chiropractic email list and social media marketing are effective on their own, but when you combine them together, you have the opportunity to grow your email list exponentially and become even more engaged with your followers. By placing email sign up links within your social media channels, you’re given the chance to turn interested prospects into valuable customers.