Mobile marketing for chiropractors is where it is at. The statistics are staggering – by year of 2018 over 4.5 trillion dollars of retail sales will be attributed to mobile marketing. It is very important for a chiropractor as a local based business owner to have a mobile presence. In my previous blog post I have mentioned that Google will change the rank of your website or blog if it is not mobile friendly by April 21st of 2015. Today people have their shopping mall in their pocket on a mobile device. Now people are using mobile to engage social, to do their research and actually purchase. As a chiropractic brand in your local community you need to be thinking beyond this year. You must always be thinking ahead about how are you going to connect with younger generation that growing with a cell phone in their hands. Chiropractic practice marketing evolve every year. So, here are 7 mobile keys take away for 2015.
Your cell phone is considered wearables, fitbit, apple watch, jawbone. Wearable technology is where it is at. it is going to revolutionize marketing and advertising. Now costumers are going to be wearing a product attached to them. As a brand you can push notification to them and add value to them with chiropractic specials and discounts. It is going to be an absolute game changer. For example – instead of using old email notification and even older technique that some chiropractors still use as sending out flyers you can send push notification to you subscriber base. The opening rate is greater, no spamming filters and they can act right away to your offer.
Inspiration, motivation, education in a video format works really great. People can watch your chiropractic video on their mobile devices. Leverage VINE, YOUTUBE, FACEBOOK, VIMEO, TWITTER which is soon to be a native player of recorded video.
Apps are coming back and they are sexy. Having a chiropractic brand app allows you to control and add user experience. App allows push notification to your chiropractic patients and followers. Your location, hours, direct contact with a doctor, promotions and specials at your office.
iBeacon is an indoor positioning system described by Apple Inc. as “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 or 8 devices of their presence.” The technology enables a smart phone or other device to perform actions when in close proximity to an iBeacon.
One application is to help smart phones determine their approximate location or context. With the help of an iBeacon, a smartphone’s software can approximately find its relative location to an iBeacon in a store. iBeacons can help a phone show notifications of items nearby that are on sale, and it can enable payments at the point of sale (POS) where customers don’t need to remove their wallets or cards to make payments. iBeacon technology works using the Bluetooth Low Energy (BLE) technology, also known as Bluetooth Smart.
With more people using mobile there is going to be more data. Currently T – Mobile began roll over plans for unused data. I am sure other companies do it as well.
6. MOBILE COMMERCE
You as a chiropractic brand can sell additional products such as vitamins, minerals and home rehabilitation equipment on your iPhone or Droid. When I need to buy something quick without going to a store I go to Ebay app. When I need to book a flight it is either Jetblue or SouthWest.
Social media a curator chiropractic marketing. It is where the fish is swimming and you as a small business owner ant to be the fish in a big pond. Be on social media and drive your local costumers going back to your blog or a smart phone app and have them book an appointment.
These are 7 basic trends for 2015 in Mobile Marketing. Hope this blog post gave you some ideas on how to proceed with your mobile campaigns.