My two previous posts were about Yelp and Google. From my personal chiropractic marketing and practice experience these two platforms are the most important in your arsenal of tools for new patient generation. However, Twitter account can also bring some results if utilized and optimized properly. The most important thing with your Chiropractic twitter account is not to waste too much time on it. The best use of twitter is spreading your blog posts links and push traffic to your blog. The greater amount of visitors to your blog the better search results it will have when someone is looking for your services in your town. There are several platforms that allow you to schedule the tweets MarketmeSuite used to be free and HootSuite which is still free for basic account. I am not going to go into details on how to use these platforms as it is a separate topic and the best way to go about is to do a video presentation which I am planning in May of 2015. Both platforms offer a lot more than just posting and scheduling tweets. Advanced user can find local tweets of potential patients who tweet about car accidents or injuring themselves at work, home or during sport activity and mentioning neck and back pains in their tweets. I had a number of successful communication tweets with other twitter users who became my chiropractic patients and to this day utilize my services when needed. A great example would be how I have met Lewis Howes who is an Author of Linked Working. I wrote a blog post about this amazing experience – “Social media, Chiropractic, Twitter and Lewis Howes Experience“. The possibilities are endless here and of course a bit of luck is required as well.
Here are 12 Twitter Marketing Tips for Chiropractic Office that will help you to bring more new patients into your practice.
Just like with any other social media channel make sure your profile is optimized. Your user photo should be a brand logo or related image and not a personal photo or stock image. Your user name and user handle must be a name of your business not a personal name or anything else. Make sure you include your company’s location. A link to your website. You always want to a social media channel to have a link to your website and make sure it is easy for social media users to find it. Make sure your website is right on your Twitter Profile. Use keywords that will differentiate your chiropractic practice from other chiropractors.
2. BE CONSISTENT
Your twitter activity should be on a consistent schedule. Your twitter audience should know what to expect form you. You need to set up a daily goal and stick with it. It could be either 5 tweets or 20 tweets a day. Your audience should know what to expect from you. Sporadic twitting looks unprofessional and disorganized.
Customers who engage with companies via social media spend 20-40% more money with those businesses than other businesses. Make sure to interact with your twitter followers daily, by following them, retweeting their tweets and favoriting their tweets.
4. USE KEYWORD HASHTAGS
Tweets that include 1-2 hashtags receive 2 times more engagement that those without. Basically it is a # in front of a key word. For example if you are a chiropractor in Manhattan, NY then you would use hashtag #manhattanchiropractor or #manhattanchiropractic. This hashtag will create a searchable link and all your tweets associated with this hashtag will populate in a twitter search results. For popular hashtags idea try to use www.hashtags.org
5. INCLUDE WEBSITE LINK IN YOUR TWEETS.
If you have a chiropractic blog twitter is super platform in driving a traffic to your blog. The more clicks you get on your blog posts the better Google search results your blog posts will get. This will also help you with Google Local Search results. Tweets with links receive 86% higher retweet rates than tweets without links and 92% of users engagement with a brand’s Tweets are link clicks.
6. BEWARE OF AUTO DIRECT MESSAGES
There are many tools out there that can help you create Auto DM response. You might think that this is is an efficient way to communicate but in reality it comes out very spammy. Study suggests that AutoDM use led toa 245% increase in unfollow rate.
7. ASK FOR A RETWEET
Sometimes you simply have to ask to engage your brand online and other twitter users will do it. By asking other users to retweet receives a 51% increase in retweet arte, “Please RT” receives only 39% retweet rate.
8. DON’T ‘TWEET LONGER”
Tweets with less than 100 characters have a 17% higher engagement rate. Shorter content obviously performs better on twitter. That is why this platform is limited to 140 characters maximum.
9. PHOTO TWEETS
You can upload photos directly to twitter.com or smart phone app. Tweets using pictures are 94% more likely to be retweeted.
10. SCHEDULING TWEETS
Pretty much all of us in a chiropractic field are very busy throughout a day. We simply do not have the time to update our tweets on regular bases. I have mentioned two great platforms in the beginning of this blog one is MarketMeSuite and the other one is HootSuite. You can schedule your tweets with equal intervals before going to your Chiropractic office they will be published automatically.
11. MONITOR BRAND MENTIONS
If an existing or potential chiropractic patient is talking about your chiropractic office brand you must reply quickly and efficiently.
12. TWITTER CHATS
many small and large companies have twitter chats. I personally never used one as I prefer to use Google Talk to communicate with my existing patients. However, twitter chats using hashtags opens the door to many new possibilities in your town. I am going to try it this year as a new project.
If you need help with your Social Media Marketing just simply give me a call or email me. The mission is simple, to create a long-term dynamic relationship with my clients to help them pursue the life and practice of their dreams. Each program is 100% custom-made for each individual client. I only accept a certain number of clients at one time to share my blogging and social media chiropractic experience and only available when I am not with the patients. There are no contracts for my professional service.