Chiropractic YouTube Channel Generates 500,000 Views
It’s no surprise that your potential new chiropractic patients are looking for a new chiropractor on mobile devices. After all, the move toward mobile has been increasing for a few years now and growing rapidly.
What may be a bit of a surprise is where potential new chiropractic patients are starting their purchase journeys. One of the places they start is … Chiropractic YouTube Channel.
Yes, the mega-mammoth video site is a place where small businesses including chiropractic offices are finding more and more of their customers. Or perhaps, I should put it this way: Chiropractic YouTube Channel is where more and more chiropractic patients are finding their future chiropractor. Video is an awesome way to show off your skills and the way your handle your chiropractic patients and how you help them to get rid of a pain.
Think Mobile, Think YouTube, Think More New Chiropractic Patients
You might be wondering, what’s the connection between YouTube and mobile? It turns out that over 50 percent of YouTube’s video views occur on mobile devices such as tablets and smartphones. In other words, when you think YouTube, think “mobile” along with it.
It’s not hard to understand why so many people are viewing videos on mobile devices. Videos tend to be shared a lot on social sites. People check social media using mobile devices.
Videos are often viewed in spare moments, such as while people are waiting in line and commuting to and from work. And people go to videos not just for fun, but to research topics and find answers.
When they see an ad with a video, it’s a natural next step to go shopping with that ad fresh in their minds. Consumers are doing more of their shopping on mobile, too.
Businesses trying to reach millennials may want to pay special attention. Google research notes that YouTube reaches more viewers between the ages of 18 and 34 than any single cable network. TV is irrelevant in our days. You can watch pretty much everything on a smartphone.
There are many ways a chiropractor can use YouTube, but the most common is to educate and attract new patients. That’s a challenge, given the millions of competing videos on the YouTube service. The key is to produce a video that potential customers want to watch. In most instance, that means producing a video that offers customers unique value. YouTube for Business author Michael Miller explains the three types of videos that are successful for promoting businesses — informative, educational, and entertaining — and how best to create each type of video. Miller also addresses how to drive YouTube viewers to your website and convert them into paying customers.
If done right, YouTube can provide a huge bang for your marketing buck. YouTube has a huge viewer base, with more than 130 million visitors per month. You can reach these potential customers at minimal cost, as YouTube hosts and delivers videos totally free of charge. Your only job here is to produce, edit, seo optimize and upload.
So YouTube can deliver a huge audience for very little investment. The challenge is getting the attention of that audience, and converting them into new customers for your business, your chiropractic brand, services and your products if you have any to sell.
What Kinds of Videos Attract New Customers?
YouTube viewers watch more than two billion videos each day. The challenge is to garner some of that viewership for your own video—which means producing videos that attract YouTube viewers.
Many, if not most of the hundreds of millions of videos on the YouTube site are uploaded by individuals. These range from simple talking head video blogs to stupid pet (and human) tricks to just about anything else you can think of. Other videos are delivered by businesses, and range from the same type of simple talking head videos to lavish commercial productions.
Different businesses use YouTube in different ways. Some businesses consider YouTube a form of post-sale customer support, and produce videos that show customers how to install or get the most use out of their products. Other businesses use YouTube for human resources purposes, producing what are essentially recruiting videos.
Most businesses, however, use YouTube to attract new customers. Some do this by producing videos that build brand awareness; others go straight for the wallet and try to entice viewers to purchase their products online. Chiropractic Youtube Channel is no different. Some of those new patients who found me on my YouTube channel traveled as far away as 50 miles.
The key, however, is producing a video that potential new chiropractic patients want to watch. That means providing some sort of value to the viewer that they can’t get elsewhere. If you provide the value, they’ll spend their time watching. If you can’t provide unique value, no one will watch.
My Burt Chiropractic YouTube Channel has generated over 500,000 views in less than a year and almost 1000 subscribers. At this point we had more than a dozen of new patients who found us on our YouTube channel. M YouTube channel also helped me to convert those who were skeptical about chiropractic care. The had questions over the phone and I had referred them over to my videos which they can watch and make their decision if this care is for them.