Chiropractic search near me is critically important
Local chiropractic search can be time-consuming and complicated for a single location; local search marketing for multiple office locations in 5-10 miles radius can be downright intimidating! What’s difficult for one local chiropractic office is even more difficult for a high density multiple chiropractic office locations.
One of the hottest topics in local search today is the rapidly increasing popularity of “chiropractor near me” and “chiropractor nearby” searches. Last May, Google noted that “near me” searches doubled in 2015. This is a trend that is not going away.
All local chiropractic offices have a new opportunity with “near me” searches, but the biggest winner may be those chiropractic ofFices which are locally optimIzed for google search engine.
The chiropractic multi-location search challenge
Ranking on the first page of local search results is already a tough task. Currently, there are only three spots available in the local map pack. And in organic results, there’s the added challenge of outranking powerful directories.
Now, try having five to 10 or more chiropractic locations in the same region fighting for that limited space, and you have quite the challenge.
“Chiropractor Near me” searches are becoming more and more popular because on-the-go searchers often want to find a business, store or office located as close as possible to their current location. This is especially true for searchers who are in a new place, where they may not be 100 percent familiar with their surroundings.
Let’s use chiropractic office as an example. A potential new patient who is in a lot of pain conducts a search for “[city] + chiropractor,” finds a local chiropractor and calls the top-ranked chiropractic listing with five star reviews to make an appointment.
The fact is, Google may be able to determine a searcher’s exact location and provide results to the closest business. But for a general “[city] +chiropractor” search, it’s also quite possible that Google will surface the results it believes are most relevant to the city name, without regard to the searcher’s exact location.
How to optimize for “chiropractor near me” searches
When a “chiropractor near me” search is conducted, Google’s algorithm increases the importance of distance from the searcher’s location.
- Make sure that the business name, address and phone number (NAP) are frequently and prominently displayed on your website in an easy-to-index format. Ideally, you should have a separate page for each location, but the addresses of all your locations should at least appear somewhere on your site.
- Mark up your NAP information with structured data that relates to the business.
- Google My Business should be properly set up and optimized. Each of your locations should have its own Google My Business listing. Ensure that the business name, address and phone number of each location match what you have on your website.
- Get as many positive reviews as you can for each location, especially on Google. Reviews on other sites can help, too, but Google reviews are likely to have the highest impact on local map pack rankings.