Chiropractic Practice and 6 ways to Market it with Reviews
Your past satisfied chiropractic patients are the best source to narrate your successful chiropractic stories. With as much as 70% of people relying on your previous patients reviews before making a decision stepping into your office. Here is a way to expose your google reviews on your chiropractic blog. I hope you already have one and running in 2016
Sharing real time experience of your buyers on your website, blogs, social media accounts, etc. will show how you deliver on your chiropractic brand in your local web based community. Your patient’s review might bring to you what other marketing efforts just can’t.
- 88% of people read reviews to determine the quality of a local business. (Source: Brightlocal.com)
- 72% of consumers say positive reviews make them trust a local business. (Source: Moresocialsuccesspartners.com)
- 88% of consumers trust online reviews as much as personal recommendations (Source: Mdgadvertising.com)
- Reliability (27%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business. (Source: Invespcro.com)
- A customer is likely to spend 31% more on a business with “excellent” reviews. (Source: Webfeat.net)
Reviews can make or break your chiropractic brand and encouraging satisfied customers to share their positive experience online, especially on social media platforms can help businesses generate social proof of their efficient services.
Reading a good review builds trust in the potential new patient about the quality and credibility of your chiropractic services. In fact, positive reviews can help you make people understand how your services can improve their lives. Plus, your chance of drawing in more traffic to your site increases when customers write good reviews about your brand on social media platforms. People will take out time to read about the reviews from your past chiropractic happy patients, be it on your website, in your e-mail newsletters or in print materials.
1. Share customer reviews on your chiropractic social media channels
Social media platforms such as Facebook, Twitter, Google Plus, Instagram and LinkedIn are popular places for customers to talk about and leave feedback or reviews for a specific product or business via image and using text, or even embedding it into your blog. Collect and leverage positive customer reviews by sharing them. Great video testimonials is a great way to spread a word. DO NOT write fake reviews with your own hand. Authenticity is the key.
2. Share reviews in promotional emails to your old patients and those who subscribed to your chiropractic blog
According to Unbounce.com, over 294 billion emails are sent each day. An average person receives 72 emails per day and spends up to 30% of their working day checking out their inboxes.
Now, this is unarguably a huge number. So, it’s important that your chiropractic patients love your emails. Including customer feedback in your promotional emails may encourage your potential new patients to make a phone call and make an appointment.
3. Leverage Your Chiropractic Patients’ reviews to build reputation
Review sites are basically local directories that allow people to share their experience about local businesses. On searching a particular name of a business or product, visitors get reviews and ratings along with the listing.
It is an easy way for for your future potential new chiropractic patients to know what other people think about your practice. There are several popular review sites such as Yelp, Review Center, Google Plus and Trust Pilot. So, create an account on all these sites and use it to make you look better. I would not advice you to advertise on these websites when you get your brand up and running. Your reviews will in a future will do the work for you.
4. Turn customers into brand ambassadors
By having a group of your chiropractic patients as your brand ambassadors, you can easily break through with an authentic voice because it will sound different, genuine and most importantly real. With the ever-growing competition on the web, it’s important to make your customer’s in-charge of your brand. Let them share their chiropractic experience with others.
5. Make it easy for customers to review
Try to make the process of reviewing your chiropractic services as easy and quick as possible, so that your products and services receive more ratings and attract more reviews. You can use a 3rd party services if you wish but a direct email with a specific script is the BEST.
6. Respond to reviews quickly either negative or positive.
Show to your happy chiropractic patients that you care! And this is for both positive and negative reviews. Take notice of the reviews and respond quickly.
Publicly ask your customers to contact you directly so that you can discuss the problem. Show them that you are willing to do all you can to rectify the problem. This will build your customers trust and often sets you apart from your competitors. Even if someone else comes across the review, it will be noted that you had tried to resolve the problem the earliest.