Majority of people who are looking for chiropractic services would start their search with Google. Prior April 21st 2015, the search results for all chiropractic websites in a particular town would be pretty much the same for a desktop, laptop, I Pad or smartphone.
But as of April 21st, Google warned, “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” That is a Chiropractic Clinic killer or Increased flow of New Patients. For those chiropractors who were able to convert their dynamic blogs or static websites to a mobile friendly the reward would be a greater exposure on the internet with Google Local Search Results. It can lead to only one thing – more phone calls and inquiries about your chiropractic services.
- Google commands almost 70 percent of the US search engine market [comScore]
- Bing is such a distant second (18.7 percent) that it also qualifies as a dead body hideout
- The top spot on a search engine results page (SERP) captures over 30 percent of clicks
- Second position SERP gets about 17 percent of traffic
Being Mobile Friendly is only part of the solution
In addition to what makes Google happy, success also depends on delivering meaningful content that creatively and intellectually engages people—your intended target audience. Content, Content, and Content on your blog is the key for engaging people on line and keep them interested in your services.
If your online presence doesn’t rank close to the top of search results, prospective chiropractic patients are missing you. And that means you’re missing a significant business opportunity. Feel free to CONTACT me if you need help.