Chiropractic marketing with Vine is a way to impress your patients
The evolution of social media is fascinating to watch. With micro-videos one can show off a great promotional piece for those patients who have short attention span. Instagram (which is part of Facebook) and Vine (which is operated by Twitter), are two growing services that allow users to upload short video feeds and clips. Instagram is 15 seconds long and Vine is 6 seconds long. Both can be shared on Facebook and Twitter accounts in order to achieve greater audience. Both platforms have a unique way of attracting potential new costumers.
While this is a fun way for chiropractic practices to share information with their followers, it is also possible to use Vine as a marketing tool. Now, not only do you have the 140 characters of a Twitter feed, but you also have six seconds of Vine video to share with your audience. Six seconds allows you to hit home a point, you just need to know how to use the Vine video. The best part you do not need any special equipment. Your smartphone with Vine app is all you need. The rest is your time and creativity. Vine combines video with another powerful force in online marketing, social media, by making it short, versatile and very easy to share.
According to 7th Chamber, a branded Vine video is four-times more likely to be seen than a regular branded video. The Online Publishers Association found that 80% of internet users recall watching a video add on a website they visited within the last 30 days. Simply measured revealed that videos are shared 1,200% more times than links and text combined. Need we go on?
Vine also creates a unique challenge for brands of all sizes. While the short video can make a powerful impression, it also requires you to boil down your marketing message to just a few seconds. Chiropractic practitioner can show off adjusting skills or patient testimonial in 6 seconds that are available. There are many examples of big brands using Vine for their marketing campaigns. I will show you a few examples of my own and few other chiropractors who are using Vine to promote their chiropractic practices.
So, how do you capture customers’ attention on this new, already crowded platform? Here are a few pointers.
Transparency is one of the major components of building trust with your customers. Feature short interviews with your patients, or share interesting facts about your practice’s history. Use Vine to show how your chiropractic services look and work and how they can benefit new potential patients. Release new product teasers to generate buzz around an upcoming new service that your clinic has to offer to a local community. The highest form of engagement in social media is crowd participation. Encouraging users to respond to your question or submit their own video for a contest is an effective way to accomplish this.