Tweet Jukebox is by far my favorite social media plugin at this point for my chiropractic marketing campaign. It’s easy to set-up, and can continuously keep interesting content and traffic coming from your blog without you having to add Twitter to your everyday social routine.
So what does it do and how does it work?
Tweet Jukebox allows you to market your chiropractic practice while you are asleep, seeing your patients, or spending time with your family.
Create a “jukebox” that stores a set of user created tweets that can constantly and consistently send them out between certain hours or certain days automatically. It’s a breeze to set up, and awesome to use.
When you first come to Tweet Jukebox it will bring you to the homepage where it asks you to sign in with Twitter and connect your account. Once connected, the fun can begin! When you login, you’ll see a very minimalistic interface with a few things at the top, and the main settings on the left. Starting with the first item on the left, My Juke Boxes: When you first join, the founders were really nice to give out two template jukeboxes to get you started, a Free Quote Jukebox and a Free Photo Jukebox — Note, they’ve added more recently and If you click on one of them, you’ll see at the top, Tweets, Schedule and Options.
- The Tweets button is your repository – every tweet that it’s going to cycle through while it is on. You can add a new tweet, include an image, click save and voila, it’s added into the repository.
- Next up is the Schedule tab where you figure out the frequency you want your repository to tweet.
- Now, it’s a little confusing in the schedule tab as when you modify one days setting, it will sync all of the days together. You can solve this by setting only the days you are trying to modify are toggled green, or if you don’t want it to sync up, then turn them to amber.
- The Options tab is where you can change the Jukebox Name, not allow a tweet to repeat for a certain amount of days and tell it to be On – “Plugged In and Running” or Off – “Unplugged and Paused.”
So you set your tweets, set your schedule, name it, turn it on and it’s good to go! It’s that simple. But that’s not all, also on the left you’ll see you can schedule tweets and see how many people have been mentioning or retweeting your Twitter account.
So, now that you know how easy it is to setup, let’s talk about a few lessons that I’ve learned with it over the last few months.
- DON’T GO CRAZY! Do not set your tweets up for every 15 minutes. I suggest every 2 or even 3 hours would be a better way. Do not overload your stream.
- Play around with it from time to time. People like your feed to stay interesting and not be the same thing every single day. Since I’ve started, I’ve redone images, added new graphics over time, changed the words if they’re not performing to my liking, added hashtags, removed hashtags and switched descriptions entirely to keep it different and interesting.
- Look at fellow tweeters. No wait…look at popular fellow tweeters. What are most of them doing? They’re creating a hook, they’re using this 140 characters to lead the viewer on, make them want to click a link, make them want to view an image…maybe even keep it so interesting that the user will retweet them.
- Lastly, something that I’ve noticed recently is when I go on twitter, I see many interesting tweets and I try to retweet them. Those people retweet my tweets as well. I would highly recommend you don’t let this do all of the work for you, but use it as a tool to keep a constant stream of things going for you so you aren’t online at all hours of the day.