Snapchat is a popular mobile app that is free to download on any smartphone which you can use to communicate with your friends through pictures or short videos that are available to view from one to ten seconds. Snapchat has also added a story feature that allows items to be available to be viewed for up to 24 hours. Snapchat has a unique video capability that allows users to record video footage for up to 10 seconds. This gives users the ability to capture brief, yet interesting aspects of their daily lives. Additionally, you’re also could draw on the taken photos or video. Story mode allows users to create videos or pictures in a sequence. This can be viewed for 24-hour period by all of the user current contacts. Forbes estimated that there are over 100,000,000 people currently using Snapchat. The meeting age was found to be 18 whereas Facebook has seen a decline among teenagers.
According to surveys from the University of Washington, students use Snapchat mostly to send funny images and of course, selfies, as they feel more comfortable when such content is temporary. Snapchat was originally created by Evan Spiegel – a Stanford graduate whose idea was simple. Organizations have jumped on the Snapchat bandwagon to promote their own brands. This creates an initiative including rewarding customers of mobile coupons, gaining new followers with a giveaway, taking people behind the scenes or even previewing a new product.
Here are few examples on how businesses use Snapchat to promote themselves:
16 Handles did a contest using Snapchat where they had people take a snap of themselves eating their yogurt and send it to 16 Handles. The company then sent them a disappearing coupon. Coupons range from 16% to 100% off.
So the customer literally had to get in front of the counter and show the coupon while buying the ice cream. I mean who’s going to back out at this point? Genius.
Rebecca Minkoff use Snapchat to provide her followers with an exclusive sneak peek of the Victoria Secret New York fashion week. Snaps are sent to her fans who probably blasted them throughout the inner webs. Not only did she enjoy a waterfall social buzz but she also received a tone of media.
Taco Bell use it to build buzz around the release of the Beefy Crunch Burrito. Chat Sports did an awesome contest too.
There are countless ways to use Snapchat for marketing. There is a window of opportunity here for chiropractic marketing via Snapchat platform as well.
Snapchat started on Stanford’s campus. Google started on Stanford’s campus. Facebook started on Harvard’s campus. Twitter started on a campus in California, I’m not 100% certain – I think it was Stanford as well. Every single social network that gains reputability starts on a college campus and there’s a darn good reason for that.
College students are the most connected people to individuals of their demographic than any other demographic in the world. You are sitting on a college campus – sometimes with 30, 40, 50,000 other people in your age. Who else has access to 50,000 people your age at the click of a mouse? I know, I sure don’t and I have 500,000 followers.
So anytime something goes viral as far as a social network, it tend to start on a college campus and I’ll give you the example of Snapchat here.
In June, they were sending 200,000 pictures a day on Snapchat – in June. By October, it went from 200,000,000 to 350,000,000. From June to October, from 200,000,000 to 350,000,000 pictures sent daily. That’s in one day – daily. Three hundred fifty million pictures are being sent daily.
How can you debate that this isn’t a huge advertising opportunity and a huge marketing opportunity? If your chiropractic office specializing in sport injuries rehabilitation then Snapchat is an awesome platform for your marketing campaigns. Many students play sports and injure themselves sooner or later. You could be the Snapchat sport’s injury chiropractor for those students. Also snapchat is a huge opportunity here for personal injury cases. Most of these students drive cars and often times they are not the best drivers. Texting and driving or simply not paying attention of what is happening on the road. Experiment and see how it plays out for your chiropractic practice. If you have any success stories feel free to share it with us as guest blog post.