Chiropractic Marketing with Pinterest
We already know how great Pinterest is for e-commerce sites, big brands and adorable babies, but what about local businesses? Here are 5 tips that might be useful if you wish to promote your chiropractic services to a local community using Pinterest platform.
1. Add Your Chiropractic Office Location.
Do not name your Pinterest profile “The Best Chiropractic Office in California.” It might sound great, but this name is not specifically helpful. Although Pinterest doesn’t have a regulated location field, it’s still a good idea to add your city and state. By adding your actual location, users will know that they’ve found the right profile.
2. Verify Your Chiropractic Website.
Verifying your website, like adding your location, is a simple step to help let users know they’ve landed on the right page. By verifying your site, you also get access to Pinterest’s in house analytics tool. Although verifying your website might seem like a daunting task, Pinterest makes it pretty easy. Simply click on the pencil in the bottom right of your profile information box, scroll to the bottom to type in your web address, and click “Verify website”. From there, you will be asked to download either a META or HTML file, depending on how your site is set up. After adding the snippet of code to your site, go back to your Pinterest page and see your new “verified” checkmark!
3. Promote Your Chiropractic Pinterest Page Over Your Other Social Profiles.
You’ve spent time, money and energy on building up your profiles on other social networks, so why not take advantage of an audience you’ve already developed? Those fans are already interested in what you have to say and will more than likely be interested in what you’re pinning about. You can also take advantage of the geo-targeting capabilities of Facebook and Twitter ads to promote your Pinterest page to new users in the right place with the right interests.
4. Create local a board using “Place Pins”.
In November Pinterest revealed “Place Pins”, which turns a regular Pinterest board into a fun, interactive map. This can be a great chance for Your Local Based Chiropractic office to not only add pins related to their area, but also to encourage customers to get involved with their pinning. By creating a board about your hometown, you can ask customers to take pictures at your business, add the images to their own map board, tag your company in the post, allowing you to then choose a few to feature on your own board! To spread the local love even further, invite other local businesses from the area to pin to the board with you.
Place pins were created by Pinterest as a way to help users plan trips, but there’s no reason you can’t create a board with your favorite local places! These pins work with Foursquare, so you might find it limits the places you can include (unless you want to add them to Foursquareyourself). When you add another business as a place pin, you’re doing them a big favor – when people click on the pin, they can see the phone number and a map for the business location.
To create a board for place pins, just click on “Add a map” when you create a new board or edit an existing board and add a map. To add a place, click on “Add a place”! Then you can select an existing image (Foursquare uploads) or add your own.
5. Network Locally
Are your customers, your business partners, the salon down the street on Pinterest? Look for them (you can use Pinterest’s search or just go to their websites and look for a link). Follow some or all of their boards. Like, repin and comment on their pins. Promote their businesses on your local boards. You’ll likely find that they will return the favor! Pinterest is really more of a search engine than a social network. Take advantage of the adventurous nature of Pinterest users by becoming a go-to resource for all things local. Create a board for local restaurants (you can pin reviews, menus, your own photos), current events, fun things to do, news. The possibilities are endless!
6. Don’t Forget SEO
Have you noticed Pinterest pins showing up in Google Alerts? I have! This means (as we knew) that Google is finding Pinterest images – and boards are showing up in search engine results. They may also soon start using social signals (such as likes and repins) as a ranking factor. Bing is already including Pinterest boards in image search results. Look!
Even though links from pins to your site are “no-follow” (meaning they probably don’t pass any link juice), more of your links out there means more click-throughs to your site – and isn’t THAT the purpose of SEO? It also means that we all need to remember to use descriptive keywords (which for us will mean including our location) in our:
7. Target Promoted Pins By Geographical Area
The ability to use promoted pins is rolling out to all users. A proposal received by an agency from Pinterest and published on Digiday revealed that,
The geo-targeting capabilities include “US only,” “user location” and “metro-city level,” thus allowing Pinterest
to attract local merchants — like a boutique clothing shop — in addition to national chains.
This is GREAT news for Local Chiropractic offices. When you share your own content as a pin, you’ll be able to pay to reach local users who aren’t already following you. To get started, you’ll need a business Pinterest account, verify your website, and you’ll need to enable rich pins.
Do you follow any great local businesses on Pinterest? What do you see that they’re doing well? We’d love to have your observations and suggestions. Please share!