Since the explosion of social media marketing for business in 2008, many businesses across the globe have been struggling to stay abreast of rapid developments and advancements in social media and digital marketing tools. Long gone are the days of independent usage of the various social networks like Facebook, Twitter, and Linkedin. In today’s modern world, sophisticated business leaders are looking for tools that enable them to save time, money, resources, and most of all…increase online engagement. HootSuite is the answer.
HootSuite is a social media dashboard that allows users to incorporate social platforms including Facebook, Twitter, Linkedin, and Google + Pages into one web based portal. What does this mean for businesses? Simply put, HootSuite will allows users to monitor, engage, and measure their entire digital strategy through it’s very clever platform. Whether you manage a couple or several social media platforms as part of your digital strategy, HootSuite can help. Outside of the “Big 4” social networks, HootSuite also allows users to incorporate plugins (apps) from various platforms like Youtube, Tumblr, Flickr, and not to mention Instagram.
Once you have taken the time to upload (import) all of your social networks and apps, it’s time to get your HootSuite dashboard organised. Without proper organisation, users will spend more time looking for content to engage than they would having conversations with others across the web. Why is this important? Saving Time. I’ll put this into context…I’m sure that everyone in business uses email to communicate right? In the same context, I’m sure that most of us use folders to organise emails into easy to find topics so that we aren’t trolling though 100s of emails each day. So, why wouldn’t you organise your social media in the same way? The same can be done with HootSuite. HootSuite allows each user to have 20 tabs (folders) on their dashboard and in each tab they can have 10 streams (sub folders). With up to 200 streams in your dashboard, you couldn’t be any more organised! This means that you can organise your social media into tabs that are relative to each other, so that you can monitor everything more quickly and can recognise opportunities to engage for increased online profile.
Well, if you want an easy way to monitor your social media marketing, maybe Bitly is the service for you which you can integrate with your Hootsuite chiropractic marketing campaign. Bitly is useful for two reasons: the first is that it will shorten URLs for you. Shortened URLs mean that you can share them on Twitter while still having room to say something worthwhile (since Twitter only lets you use 140 characters per post) which will make your Tweets more affective. But the most significant thing that Bitly does is that it allows you to see how many people have clicked on these special Bitly links. This will be extremely helpful as it will show you which places are the best to share your links and what kind of content is the most popular. With those crucial pieces of information you’ll certainly be able to enhance your social media marketing. On the flip side, it also shows you which posts are unpopular and therefore the kind of things which it may not be worth doing