Google+ pushed into Pinterest’s territory, introducing a new feature to enables users to organize content by category. Every Chiropractor should take advantage of this feature as it will help your followers find topics of interest in specific folders called Collections. I started playing with collection folders over this weekend by organizing some of my old posts. After playing with collection folders for 30 minutes I liked the feel and look of my page right away. Now followers on my Google Plus Burt Chiropractic Page can find what they want much easier. Google Collection gives people the ability to create a space for their favorite things broken down by topic. Collections can be shared publicly, privately or with a specific set of Google+ users. Collections can be followed and posts within Collections that users follow will appear in their home feeds on Google+. After a user or Page creates a Collection, a Collection tab will appear on given profile. Collections can be shared publicly, privately or with a particular user. The last option reminds me of dropbox.com experience.
“Google’s Dmitry Shapiro announced the launch in a Google+ post, using very Pinterest-like language:
Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love.”
I personally see a great opportunity for chiropractic marketing here. Your potential local chiropractic patients are constantly on their smartphones searching for information. If you have been collecting your patient’s email addresses and especially those with gmail.com accounts you are ahead of the game. In my practice I save every email of my new patients on my google based burtchiropractic.com email account as well as mailchimp.com database. First it allows me flawlessly communicate with my patients via email by sending them an email pertaining their treatment status using burtchiropractic.com and sending them email newsletters via mailchimp.com account. You personally or your secretary must be adding all of the gmail.com accounts to your PATIENT CIRCLE on your Google Page. This will help you to keep gmail users in a loop of what is happening in your office and whatever you wish to post on your Google Business Page. Here is an example of my Burt Chiropractic Rehabilitation Center. Collections is part of the Google and everything that you post there will eventually be ranked by Google Search Engine. Make sure that your use hashtags for your city name plus chiropractic – example for my practice would be #sanleandrochiropractic #haywardchiropractic #castrovalleychiropractic etc. Those patients who are looking to become chiropractic patients will find your hashtags in Google search results – if they like what they see they will become your patients.
This is just a quick overview from playing with Collections on Google Plus. I am sure there is a lot more to it. What is your opinion about Google Plus Collections? Leave a comment and let’s keep this conversation going.