Chiropractic Marketing with Email using MailChimp
I hope that at this point and time in your chiropractic career you have a blog and all of your existing patients receive email update each and every time you publish a new blog post. I personally have been using Mailchimp for about seven years and has been delivering great results. MailChimp is unique in its ability to combine email marketing results. You’ll also find that MailChimp has all the features you’ll need to create an effective email marketing campaign.
It is important that your patient’s intake forms have a space for an email address. Each email collected and plugged into your Mailchimp account equals to a golden nugget. From now on this new patient will receive all of your blog updates. Of course bad content will give your patient an opportunity to unsubscribe. So make sure you send a great content that keeps your readers happy. Another important factor for gaining new subscribers is your blog. Make sure you have subscribe icons. Anyone who is visiting your blog and find your content interesting will subscribe for more and potentially might become a new patient if he or she is local based.
With MailChimp, your chiropractic subscribers will be able to easily connect to social networking pages in order to share your email marketing campaigns. You’ll also be able to use social networking in conjunction with your email advertising. In one click, you’ll be able to send out an email campaign and update your social networks, such as Facebook, Twitter, Tumblr and Delicious, with your latest information. You can also see who has tweeted about or liked your business. However, I would suggest sharing your new blog posts with bit.ly links using all of the social media channels.
With MailChimp, you can add your own HTML email design or use one of the service’s professionally designed templates. You have hundreds of professional, sleek and quirky designs to choose from. You can add images and customize the design to your satisfaction, as well. You can save the template for further use later. Before you send out your email marketing campaign, MailChimp sends your content to the Delivery Doctor. This MailChimp feature methodically tests and retests the campaign, making sure that nothing in the content draws a red flag that will inevitably send your email to your subscribers’ spam folder.
Your dashboard serves as the hub for all things email marketing. Here, you can see all of your past and current email marketing campaigns, which you can easily select for comparison. The dashboard is streamlined and simple to use. Every feature is easily accessible. It’s easy to import or add contacts as well; simply upload them from a CSV file directly into MailChimp, or add them in manually. You can also segment your lists easily to send different messages to different categories of subscribers – cash patients, personal injury cases, wellness patients etc.