Chiropractic Marketing Video Blog vs. Written Blog
Internet plays an important role behind the lives of modern world people. Most tend to look online for reviews in order to purchase the products or services that they want. This has created an ideal platform for chiropractic offices of all sizes and these chiropractic offices follow different types of marketing strategies in order to promote their services to their local communities and beyond. Blogging is one of the latest and fastest growing marketing tools out there, which is extremely effective in promoting anything.
Blogging can be divided into two main categories as a video blogging and content writing. What is the best method out of these two? From this article, we will analyze the pros and cons of these two methods.
Benefits of video blogging.
As you already know, a video has the ability to explain a message in an effective way to the viewers. In other words, you can convince the benefits that your customers can experience by using your product or service in a convenient manner through a video blog. An example would be a simple chiropractic adjustment to a patient. No matter how well you write, thousands of words can not come even close to several minutes of video content capturing you performing chiropractic adjustment at your office. This video will show many other potential future patients your skills and you can also get a quick testimonial from a patient who just got adjusted. People in the modern world are busy with a very tight schedule and they find it time consuming task to digest content in a written form. These type of people would obviously select video blogs over written blogs. Why I say that is because people can easily get desirable information about the topic that they are looking for within a short period of time. You just need to watch the video and think whether it is the answer you were looking for.
From the recent studies, it has been identified that people prefer to visit video blogs instead of the ones that have written content. Blogs are more popular than magazines and video blogs are the best out of all them. People consider it as a beloved method available out there for them to share ideas. When you are engaged in a video blogging, you can think of using YouTube in order to upload your videos. The available features in blogs will assist you to embed YouTube videos with minimum hassle. On the other hand, YouTube is the second largest search engine out there on the Internet after Google. Google owns YouTube – I can assure you that whatever happens on YouTube will show up on Google search results if properly optimized. If you have your business’s video uploaded on YouTube, you will get the opportunity to enhance your visibility with minimum hassle. No special and fancy equipment is required in order to produce a good quality video. Read this post – YouTube Chiropractic Marketing Tips – Guide 2015
Text is recognized as a straightforward indication that tells the content of your blog. The modern world search engine crawlers are smart enough to browse video content and index them in search engines as well. Therefore, seeking the assistance of videos can be considered as an additional excellent method available out there for chiropractic business owners to enrich their content marketing strategies. However, you should also keep in mind that written content is still recognized as the number one method available for the crawlers to access your content. It will take few more years for this trend to change.
When you share a video blog post in social media networks, you will get the opportunity to receive more attention than sharing a written blog post. That is because people get the curiosity to hit on the play button and see what’s there in the video, instead of reading a text. I have been posting consistently fresh video content on my Burt Chiropractic YouTube Channel for about 45 days now. In this short period of time I have gained 200 subscribers and over 70,000 views. These are some serious numbers comparing to my written blog growth.
Benefits of written blogs
Now you must be wondering whether written blogs are still alive or not. They are still alive and thousands of marketers in every corner of the world use them for their marketing purposes. My chiropractic blog has educated thousands of people all over the world. With your chiropractic blog you have a chance to reach thousands of people 24/7/365. Blogging can be considered as one of the most convenient options available for the chiropractic business owner to promote a product or services online. You don’t need to have any web developing skills to post or edit a blog post. Everything is presented with a user friendly graphical interface and you just need to go through a simple process. WordPress based blog platform will do all the work for you. All you need to do is to write a content a hit publish. The only technical part is Search Engine Optimization of each blog post.
You will have to spend a considerable amount of money in order to create a promotional video if you hire an outside agency to do it for you. It will also take few weeks for the service provider to come up with a good idea for your video and to finalize an editing process. If you own a small chiropractic office, you will not have enough funds on these promotional videos. On the other hand, you don’t need to spend that much of money in order to get a blog post written by a professional writer. Therefore, the cost associated with written blogs are significantly low when compared to video blogs. As a result, written blogs can be considered as the best marketing option available for business owners who are struggling with finances.
When you are planning to add a video blog post, you need to optimize it with a mobile friendly player as well. In addition, you will need to surround it with all the relevant details. Many bloggers consider this as a burden because they have to spend a considerable amount of time as well as money on it. Moreover, you will have to analyze your consumer groups and come up with the best idea for creating your video. Unlike texts, videos have the potential to convey a message in a powerful way and you should have the ability to customize your message according to consumer groups and deliver the best content for them.
As you can see, video blogs have both pros and cons over written blogs. You need to think about your potential chiropractic patients and ongoing trends in blogging before selecting the best option out of these two. I personally use both methods. As I have mentioned early I have been heavily focusing on a video content lately with some great results.