Chiropractic Marketing – Instagram vs Facebook
There are more than few articles out there, “Which should you pick to use for your business? Facebook or Twitter or Instagram or Pinterest, etc…” Owner of chiropractic office shouldn’t be asking ‘which?’ but focusing on ‘how.’ Most businesses should have a presence on all major social platforms in hopes to reach different markets. If you’re just starting your chiropractic career, don’t choose one social platform over another, learn how to use each best to increase engagement of your chiropractic brand and reach different markets effectively. If there truly is a limit to which platforms your business can commit to, then I hope this post will explain the difference between Instagram and Facebook.
Instagram vs. Facebook by the Numbers
- 1.4 billion monthly active users
- 655 million monthly active users that are mobile only
- 65% of Facebook videos occur on mobile devices
- 40 million small businesses have Facebook Pages
- 300 million monthly active users
- 75 million daily users
- 20% of Internet users are on Instagram
- 27% of the US population uses Instagram
- 47% of Instagram users access the app on their phone and 53% on their tablet
As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Instagram has built itself up as a platform that thrives on users being able to engage with the visual content brands share.
On the other hand, those huge numbers from Facebook have made it so that small businesses feel obligated to start a Facebook Page even if they don’t necessarily plan on being active on it. Facebook has cemented itself as a staple in the social media marketing world.
Where Is the Engagement?
The top advantage that Instagram has over not only Facebook, but every other social media channel, is engagement. A study on social media engagement looked at over three million user interactions with over 2,500 brands on seven social networking sites. Six out of the seven social media sites including Facebook and Twitter had less than a 0.1% engagement rate. The seventh social network was Instagram, which had an astounding 4.21% engagement rate. That’s 58 times the engagement rate of Facebook. This particular post below from my Instagram feed has 46 likes and 8 comment. The same post on my Facebook Page only has 1 like and no comments.
Subluxation: a slight misalignment of the vertebrae. If your brain cannot communicate with the rest of your body properly, you can’t operate at 110%! #choosehealth #healthyliving #loveyourself #healthmatters #chiropractic #heal #thinkclearly #focus #spine #spinalfacts #subluxation #chiro #wellness #subluxation #adjustment #nervoussystem #nervepain #neckpain #backpain #chiropracticcare #chiropractor #innate #innateinside
The child becomes the parent.
Forrester Research, Inc. collected data that people, in general, don’t interact with branded content on a regular or semi-regular business. I’m not surprised. I, too, get tired of branded content in my Newsfeeds and Timelines.
Instagram is setting an example for others. Vine and Snapchat also provide easy-to-use, visually-stimulating environments for communities of people. But that’s just not Facebook.
Yes, it is arguably time to reinvent some social media strategies but Facebook and Instagram are two very different ways to tell your story. You must 1) determine if it’s worthwhile to create a companion narrative (link, photo, video) to be successful on Facebook … or 2) determine if a simple photo is all that’s needed to keep your community engaged. And if it is a photo, then you have your answer.