In one of my videos on YouTube Chanel I was presenting the difference in Google search results for Desktop and Mobile. Mobile had 3 search results and desktop has 7 search results. Google began switching over the usual 7-pack desktop local listings to all 3-pack, AKA Snack Pack local results. This means that instead of showing 7 businesses in the pack and in the map, those spots are now only available to 3 strongest businesses. So here we come – a chiropractor with the best optimized Google Local Listing and most amount of 5 star reviews will pretty much get a lion share of business from local search results. I knew this change was coming sooner or later. I suggest that all of the chiropractors start taking online presence more seriously. Chiropractic marketing strategy is changing forever and it is evolving into something beyond spinal screenings and talks to patients. No one needs to go to a special health talk or check their spine at the fair when all of this information is available on YouTube and Blogs and is available with with one click of a finger on a smartphone.
Exact Addresses Removed
Google has also removed specific addresses from the snack pack listings, instead only listing the street name. This requires a searcher to either click through to the website or the map listing in order to get the exact address.
Phone Numbers Removed
Searchers will no longer have easy access to the phone number of the business. They now need to click through the listing or get the number from the website. The mobile version (detailed below) doesn’t display the phone number but does have a “Call” option for each listing.
Google+ Links Removed
Also removed are the Google+ links we have all become familiar with. Because Google has pushed for local businesses to claim their page officially, this change is pretty interesting.
Store Hours Added
They have also added in store hours, including opening and closing times, depending on the time of day of the search.
Reviews No Longer Labelled “Google Reviews”
Gone are the labels on the reviews listing them as “Google Reviews.” Now they are simply called “reviews” with the number of reviews for each business still included.
We are used to being able to scroll over local listings to see the local card for the business displayed on the right hand side. This no longer happens, to see the “Card”, you have to click through to the secondary local page.
Where Clicks Go
When a user does click through to a listing on any place other than the “Website” link, searchers will see additional local listings and the map. There are 20 local listings per page, and users can click through to see additional ones.
The card on the right is similar to what we normally would have seen as the flyout on the search results page.
With so many businesses used to being featured in a 7-pack that are now completely removed with the 3-pack, we are going to see a lot more competition for those 3 spots, and potentially more spam or negative SEO attempts as a way to compensate for this.
This is a huge shakeup for local. I have reached out to Google and will update when I hear back.
This is an Image from Google Local Search Results for San Leandro Chiropractor from Desktop
This is an Image from Google Local Search Results for San Leandro Chiropractor from Smartphone
This is a Video from my YouTube Channel that I have mentioned in the beginning of this blog. You will be able to see what Google just did and how it has eliminated many small businesses including chiropractors from many new potential new customers or in your case new patients.