Accelerated Mobile Pages and Chiropractic Internet Marketing
The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow for lots and lots of people, in fact, the majority of the people using the internet do so over a mobile phone, often on a 2G or sometimes 3G connection. To make pages load instantly, AMP restricts what you can do in HTML pages. Fancy design is stripped out in favor of speed. AMP is very much a function over form project.
AMP pages look like a very stripped down version of normal web pages, but do contain all the important content. Not all ads will work on AMP, not all analytics will work with AMP. All the “fluff” of your pages is stripped in AMP, including the read more links you might have built into your theme etc.
You don’t have to be a huge publisher to take advantage of Google’s new Accelerated Mobile Pages project. You chiropractic wordpress based blog can greatly benefit from this WordPress Plugin. I suggest you to install it before April 12th. After that Google will most likely change its algorithm based on AMP settings. Those chiropractic blogs with AMP installed will reap most of the benefits from SEO and gain a lion share of new patients.
This feature is already live for some articles on major media properties like Vox, The Verge, BuzzFeed, the Washington Post, the New York Times and the Guardian, which all have signed onto the effort that aims to radically speed up the mobile Web. But WordPress, the Web’s most popular CMS, is also onboard and announced today that it’s developing a plugin to the AMP standard. The plugin will enable WordPress publishers to create AMP versions of posts with a single click,WordPress said in a blog post.
“We believe that open source is one of the most powerful ideas of our generation. We strongly and actively support a free, open internet. We’re very happy to support an open source initiative like AMP, which brings publishers and technology companies together to make a better mobile experience for everyone.”
I personally use WPTouch Pro which is a premium WP Plugin that as already doing this function for my both of my blogs for quite sometime. I am sure that they are currently working on implementing AMP into their plugin.
How does this work with Yoast SEO?
The AMP plugin by Automattic uses a default set of metadata, which is sometimes, if you’re using Yoast SEO, not the most optimal metadata. That’s why we’ve built a small plugin that “glues” Yoast SEO and AMP together nicely. It’s aptly called Glue for Yoast SEO and AMP:
Why Your Smartphone Has Forced The Internet to Mature
In the early 2000’s, it was enough to have some basic chiropractic practice information on the web. All you had to do was list a few details about your chiropractic practice, take a few photos and click ‘Save’.
Since then, the number of websites has increased over 5000% to over 850 million websites. [Internetlivestats.com comparing year 2000 (17087182 sites) to 2015 (863105652 sites)].
The offshoot of this is that your patients are being bombarded by more information daily. More people to listen to, more views to take into account, and more reviews to weigh up.
In May 2015, Google stated that Smartphones have overtaken desktops/laptops as the dominant source of search traffic. Part of this is due to the ease of use.
Isn’t your phone within arm’s reach at the moment? Whereas the laptop or desktop may be in another room. Perhaps being used by someone else. Or hidden underneath some tax documents. (Is it nearly that time of year again?)
None of us like to wait on mobile. We want quick search results on Google. We want to race to receive the crown of a well-researched spouse/parent/buyer. Read more on this race in this article.
What Will AMP Look Like On Google?
Google has provided a demo of what an AMP feature would look like in the SERP. You can try it out by navigating to g.co/ampdemo on your mobile phone (or emulate it within Chrome Developer Tools). Then, search for something like “Mars.” You will see a carousel toward the top with AMP articles.
Click on one for a reading experience embedded in the SERP. You can swipe right or left to read another AMP-enabled article. It’s a different experience from simply navigating to a publisher’s AMP page.
AMP provides a relatively easy way to improve the speed of mobile websites for publishers. With the end of March approaching, and the Google News Lab conducting regular office hours via Hangouts, we can expect to Google to roll out its integration soon. In what appears to be a response to the AMP Project’s momentum, even Facebook may be reacting. It recently decided to open Instant Articles to all publishers. You can read a full blog post about Facebook AMP here.
Are you a publisher? If so, you need to start thinking about Accelerated Mobile Pages.
Exciting new tech is coming. Are you AMPed?