15 Chiropractic Internet Marketing Tips for 2016
Tip #1: Choose Quality of Patients Over Quantity
Many chiropractors think of internet marketing as a numbers game – the more new patients one can get into the office the better. Like all things in business, online marketing is a game of strategy. The more specific you are about what you want in your office the better quality patients you will get.
Your blog and all of the social media channels that are working on a distribution of your valuable content should be as specific and as local based as possible. Use specific geo hashtags in your twitter, facebook, google plus and instagram and youtube. I assume that you have all of your ammunition in place to fire up and expose your practice in a digital world. Over 80% of the population are using smartphones. This tip gives you an opportunity to be hunted by thousands and not being a hunter. The era of chasing new patients was over few years ago. Now it is their turn to look for you. Chiropractic is no longer an alternative medicine, it is a main stream medical field and people are willing to pay out of pocket for a quality care.
Tip #2: Cross-Promote Other Chiropractic Practices
If there’s one thing that can grow your chiropractic practice, it’s cross-promoting other chiropractic practices. Make a list of 10-15 chiropractic offices one from each state or even better 50 to 100 miles away from your practice that have a strong social media presence. LinkedIn, Facebook, and Twitter make it very easy to connect with those business owners you may have never been able to chat with before. Sooner or later some of their followers will spot you and they might know someone in your area and possibly refer them over to your office.
Tip #3: Leverage The Power Of Email Marketing via Your Blog
I hope you have been building your email list using mailchimp or other providers. Email marketing is hard to beat. 91% of individuals check their email daily. An effective email marketing strategy for your chiropractic office will help you stand out and actually get the attention you need to reach new patients referrals and keep in touch with your old chiropractic patients.
It’s an excellent method to engage your patient’s email list especially when you integrate your email marketing with other methods of marketing. For example, leverage the power of email marketing to build awareness of your new blog post, wish your patient’s base Happy Holidays or even send a promotion. Use your imagination and be creative. Possibilities are limitless.
Tip #4: Focus On Chiropractic Mobile Websites, Not Mobile Apps
In the past several years, a lot of marketing efforts were put into promoting mobile apps. All you need to do is to ensure that your app gets installed and post that you can freely send out notifications to your chiropractic patients who have installed it on their smart phones.
However, most chiropractic practices are seeing very high uninstall rates for their mobile apps and high maintenance cost.
In 2016, we might see a shift back to basics with chiropractic offices turning their focus on mobile optimized website instead of on app. My tip would be to focus attention on SEO efforts, especially local based. With mobile websites dominating the market, search engine result page rankings will re-gain paramount importance in chiropractic marketing. Do not delay this very important aspect of your marketing plan.
Tip #5: Optimize Chiropractic Online Video For 360 Viewing
One of the newest marketing trends for 2016 will be to optimize online video for 360 viewing. With virtual reality coming to the forefront of consumer electronics such as Oculus and Google Card Board, YouTube’s new 360 video platform and Facebook 360. Chiropractic practitioners will use 360 video to stand out from traditional forms of online video advertising. This technology is very affordable even now and will only get cheaper in a future.
This all new to me as well. So, whoever reads this tip has the same start with 360 marketing game.
Tip #6: Chiropractic Mobile Marketing Will Gain Its Traction
In 2016, mobile traffic exceeded desktop traffic for the first time. Mobile chiropractic marketing is an essential part of your survival kit. Now more than ever, consumers are on-the-go and brands need to get creative to create buzz through mobile sharing and customer loyalty to ensure customers follow a brand on one of many social media outlets.
The rise of mobile advertising, including video on Facebook, Instagram and Snapchat will shake things up. However, do not forget – “be hunted, not a hunter tip.” Chiropractic practitioners need to act and use advantage of potential new patient’s mobile usage. People love to share interesting video or blog content through texting and social media. Create something worth a screenshot and generate results. With a little bit of creativity you can generate serious results for your bottom line at the end of the year.
Tip #7: Give Away An Advice
Don’t be afraid to give a little away. Offer a free webinar, video or a blog post covering an important health related topic. Make yourself available to answer potential questions. Promote the event via your social media channels. Offer a discount for those who invested their time on information that you have had to offer. Webinar services, video recording equipment and blog hosting services are very affordable and there are many to choose from.
Tip #8: Follow Your Customers on New Popular Platforms
Your chiropractic patients are checking Instagram and Snapchat at an increasing rate and I don’t see this slowing down in 2016 and any time in a future. Your chiropractic office certainly have to have presence on a big four: Google Plus, Facebook, LinkedIn and Twitter, but also on the emerging platforms like Instagram/Snapchat. Be creative with a content that you are sharing on these new platforms.
Tip #9: Chiropractic Content Marketing on Your Blog
Spend time promoting published blog posts. Whether you were mentioned in a piece, wrote a guest post, published a blog, or whatever, take the time to promote the article on discussion boards, social media, comment sections, and other forums for spreading content.
If you spend the time to write something, you should ideally spend close the same amount of time promoting it, especially if it provides value to the reader. If no one reads a published blog posts, was it ever really written?
Tip #10: Google Analytics
In today’s world, chiropractic practice should develop analytics around their marketing campaigns. It’s very easy these days to install a pretty comprehensive platform. You can get one up and running in a very short period of time if you know how to do it. Google Analytics is free and will do a great job for you.
The platform will allow you to get insights into what pages were converting customers, how successful various marketing tactics were, etc. Without analytics platform you are simply flying blind.
Tip #11: Generate Links by Posting Guest Blog Post
Generate media coverage to generate quality inbound links to your website. Chiropractic blog owner should seek out media coverage by building relationships with other chiropractic blogs in order to generate publicity on their company with quality links back to their website. Inbound links are valuable in generating Google juice which is high quality search engine optimization.
Tip #12: Diversification of Content
In 2016, a diversified online content marketing strategy is the key. Look beyond text-based content and start investing in video, graphics, polls, charts, and unique images. Younger demographics are especially interested in visual content. Integrate multiple content types into single pieces. Instead of just text, also include infographics, unique photos, videos, charts, etc, embed into your blog posts when necessary.
Tip #13: Stand Out and Be Different than a Chiropractor around the block
I know that being different is what gets you noticed. Find ways you can market your business with a focus on unusual holidays. Making your marketing fun and exciting rather than the boring everyday sales that you are so used to offering will do wonder for your bottom line. Make your potential new chiropractic patients be impressed and choose your services over someone else’s. Do not disappoint with your chiropractic adjusting skills. Remember it is a full package of skills. You want your new patients to come back and use your services again in the future.
Tip #14: Create a Chiropractic WordPress Based Blog
Create a chiropractic wordpress blog. They say content is king (of the web) and this will continue to be even more relevant entering 2016. By creating and regularly updating a chiropractic blog, search engines like Google and Bing will recognize your website as an important and relevant webpage in a world of abandoned and unused domains.
Creating fresh content and material can ultimately cause a higher ranking in search engine results, all while persuading current users to revisit the site, and demonstrating to new users that you know your stuff. Creating a blog is an important, if no necessary, marketing tool to utilize in the new year.
Tip #15: Don’t Just Sell Your Chiropractic Services
My online marketing tip is to not just sell the product all the time. Today, marketing needs a more farm-to-table approach where the story of the product or its use is as valuable a part of marketing as the features of the product itself. The goal is to make people feel inspired, smart, and joyful about their decision.
Don’t just place ads that advertise your chiropractic practice, create landing pages that drive people to information guides, surveys, graphs and charts. Create content that helps them make purchasing decisions rather than simply pushing them down the sales funnel to the purchase. Offer an opportunity to directly communicate with someone at every touchpoint.
Your online reviews from old patients will help to make a decision to your new potential new patients to choose your chiropractic services and not another. Be direct with your patients.